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William Hill Review: How This Global Brand Compare For Sports Betting in 2024

Evaluating Everything You Need to Know About William Hill

Dave Kuzio
Fact checked by: Jim Knight
Last Updated on 26.05.2024
William Hill

William Hill operates a total of 1,414 betting shops in the UK, besides having a massive online presence. In this William Hill review, you’ll find out how this trusted betting site is revolutionizing the sports betting industry.

William Hill not only operates a betting site but also supports the sports industry through various means. It is the title sponsor of the William Hill Sports Book of the Year award and has previously sponsored the iconic Scottish Cup and the PDC World Championship. Read our detailed analysis below to learn why millions of bettors trust this bookmaker.

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William Hill Pros and Cons
  • 37 Sports and 50+ markets per event
  • 60,000+ Top football events per year
  • UKGC, MGA, IRA and GRAI licences
  • 24/7 Multilingual customer support
  • Charges £3/month for inactive accounts
William Hill Sports Bonus
T&Cs apply, 21+
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Badminton, Table Tennis, Boxing, ESport League of Legends, ESport Starcraft 2, ESport Valorant, ESport Counter-Strike, Aussie Rules, Snooker
Gaming Licence
Withdrawal Time
1 – 10 Days
Support Types
Live Chat, Phone, Email Support

William Hill’s Welcome Bonus Package


William Hill didn’t make it to the top without offering welcome packages to its regional users, as most bookies do:

That's why I like it:
Great welcome bonus values
Fair terms
Bonus OfferUnited KingdomCanada
Welcome BonusBet £10 Get £30Up to $500 in free bet insurance

William Hill is currently offering a “Bet £10 Get £30” welcome bonus for each new user from the UK. You need to make an initial deposit of at least £10 and place a £10 bet on any sport to get £30 as free bets. Your bonus will be paid as two free bets worth £15 each.

If you are from Canada, you can get your first bet insured for up to $500 as a welcome offer. You need to place at least a $10 wager on any sports event. The first eligible wager will be insured for up to $500.

Apart from our general William Hill review, you can hop over to our William Hill bonus review where you can get the details of all the latest offers.

A Step-by-Step William Hill Registration Guide


We tried the registration process for this William Hill sports review, which took around 3 minutes to complete. If you are from the UK, you’ll need a phone number with a +44 extension, and for Canada you’ll need a +1 extension number to open a new account at William Hill.

  1. Initiate the Signup Process
    Visit the official site of William Hill and click on the “Join” button.
  2. Enter Required Personal Information
    Select your title, provide name, address, and mobile number
  3. Select a Username and Password
    Type your desired username and create a strong password.
  4. Set your Deposit Limit
    Select a “Daily,” “Weekly” or “Monthly deposit limit.
  5. Submit the Form
    Accept the terms and conditions and click on the “Agree and Join” button.

Sports Betting Features You’ll Find at William Hill


We took a William Hill test in both the UK and Canada regions to know what it was offering for that specific region. Here are some of the best features of William Hill that we found:

Product/FeatureUnited KingdomCanada
Sports Free Bet Bonus
1st Bet Insurance
Sports-Exclusive Promotions
Football Epic Boost
#YourOdds Boost
Match Details & Analysis
Virtual Sports / eSports
HD Live Streaming
Mobile App (iOS & Android)

As one of the top sports bookies, you can expect most of the features and betting products that round off a reputable site, and William Hill does not disappoint. With only one or two niche options unavailable in some regions, William Hill offers everything you need for an in-depth and satisfying betting experience.

Efficiency of the William Hill App and Mobile Site


William Hill offers not just one, but three different apps for its sportsbook, casino, and poker divisions, which is fantastic for keeping all your different gaming activities separate from the get- go. You can download the latest William Hill: Sports Betting iOS app from the Apple App Store on any iPhone running on iOS 13.0 or later, or opt for the Android version on devices running Android 8.0 or later.

That's why I like it:
Dedicated apps for Sports, Casino & Poker
Easy to use
Exclusive promos

William Hill ratings are excellent in most betting forums, partly because of the efficiency of its mobile site for devices where the apps are unavailable. The app maintains the same recognizable brand colours with dark blue, white and yellow highlights. It offers powerful in-play selections with exclusive promotions only available for mobile users, and supports various deposit and withdrawal options.

William Hill bet from any device
Bet from any device with William Hill
William Hill live sports betting
William Hill live mobile sports betting

Navigating Payments at William Hill: Your Deposit and Withdrawal Guide


William Hill is one of the best betting sites that supports bank transfers (most banks in the UK and Canada) for both deposits and withdrawals. You can also use your Visa, Mastercard, or Maestro card options for deposits, except with credit in the UK. It is among the very few sites that support PayPal transactions as well.

That's why I like it:
Large range of payments accepted
No fees
Instant transactions

You can even use your e-wallets, such as Skrill and Neteller, for both deposits and withdrawals. William Hill currently supports international transactions through Payz. If you have a PaySafe prepaid card, you can use that for instant deposits of up to £200. Kindly note that you don’t need to pay any transaction fees for any method.

MethodMinimum DepositMaximum DepositProcessing TimeMinimum WithdrawalMaximum WithdrawalProcessing Time
Bank Transfer£10£10,0001-3 Days£25£100,0003-5 Days
Visa/Mastercard/Maestro£5£99,000Instant£5£100,0001-3 Days
PayPal£10£5,500Instant£5£5,5001 Day
Skrill£10£80,000Instant£5£80,0001 Day
Neteller£10£25,000Instant£5£25,0001 Day
Payz£10£8,400Instant£10£300,0001 Day

24/7 William Hill Customer Support & Help Centre


There is an extensive “Help” section available on the William Hill site where you’ll get the answers to all common issues. Besides, there is a “Safer Gambling Hub” form where you’ll get several guides to practise responsible gambling.

That's why I like it:
Great Help section
Useful live chat function
Fast responses

You can access the 24/7 multilingual chat support from both the site and the app. For further assistance, you can also call customer support at 00 800 3551 3551. While we tested it to complete our William Hill reviews, we connected to customer support within 2 minutes of waiting time. You can even drop them an email at for any disputes or complaints.

Betting Licences and Security Features at William Hill


William Hill holds several licenses, such as the UKGC license (number 039225-R-319373-012), the GRA license (number 99191), the MGA license (number CRP/121/2006-05), and the IRA license (number 1016824).

That's why I like it:
Holds many top iGaming licences
High level encryption

You can only open an account if you are 18 years of age or older, as you must submit the KYC form along with a photo ID to get your account verified. Any William Hill review also talks about the security features it currently offers, such as 128-bit SSL encryption, secured servers for data protection, and trusted payment gateways.

William Hill’s Bonuses, Rewards and Ongoing Promotions


Although William Hill does not have an explicit loyalty or VIP program, below we explore some of the perks available to their avid sports bettors.

That's why I like it:
Great ongoing offers
Available on many sports
Epic odds
What I don't like:
No dedicated loyalty scheme

William Hill is currently offering an “Epic Boosts” bonus for all football fans, where you can win odds boosts every Wednesday when you bet on any football market. Besides that, there is a Smart Acca bonus for football bettors as well. Furthermore, you can take part in the football-focused Stat Attack promotion, where you can win £20 in free bets if you can correctly answer five football questions.

For Canadian bettors, William Hill offers Epic Odds, Smart Accas, and Enhanced Odd bonuses. Given that William Hill is also the best darts betting site, it provides PDC-exclusive promotions as well. Apart from that, you can take part in the Scratch of the Day campaign every day to win free bets too. Make sure to check your local promotions page for the most current offers.

Top-Notch William Hill User Experience


The William Hill homepage directly lands on the promotion page, from where you can navigate to the “Sports” betting section. You can access all the sports and competitions from the left column, while the match details will be displayed in the central column.

That's why I like it:
Easy to move around
Attractive design
Good search functionality

You’ll get a sticky bet slip for quick access in the right column (available on the bottom bar of the William Hill app). In that same column, you can access “Betting TV” for ongoing events and live streaming. William Hill offers detailed match analysis and stats for every sports match.

William Hill’s online sports betting site is known for its unique features that enhance your user experience. The site is designed to be user-friendly, making it easy for both novice and experienced bettors to navigate. It has a professional look, clean design, and is well-structured, making it easy for you to find the information they need.

Payment Methods
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
26 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
88% - 94%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams
Live Betting

William Hill Sports Betting

That's why I like it:
Broad range of sports
Unique markets
Live streaming

Diverse Playground: Unveiling William Hill's Array of Betting Markets

William Hill sports betting
William Hill online sports betting
William Hill football betting
Bet on football with William Hill

William Hill extensively covered football events from the very beginning. Currently, it offers 100+ markets for top football events, such as the Premier League and the UEFA Champions League. You can enjoy 50,000+ sports betting options every day as well.

Beyond the extensive football coverage, you can enjoy betting options on over 30 sports, from well known ones like basketball and golf, to niche sports like netball and water polo.

Besides the traditional markets, there are several unique markets available, such as the Asian Handicap and 3Way Handicaps. For Canadian bettors, it is now offering up to 50 markets for ice hockey and basketball events, especially in the NHL and NBA games. You’ll get a good number of markets for UK and Irish horse racing events as well.

Unraveling the Competitive Edge in William Hill's Numbers Game

We tested the available odds of several markets for this William Hill review, and we found that there is a minor positive difference (around 0.05 to 0.5) in several markets of top football matches. This puts them towards the top of the charts when it comes to odds comparison.

It also offers competitive odds for other popular sports like cricket and baseball, with an overround in the region of 106% on major markets. There will be some higher holds on the less popular sports or events but this is to be expected. If you’re betting on the most high profile competitions, we’re confident that the odds will be highly competitive across the board.

You’ll get the Best Odds Guaranteed for the UK and Irish horse racing events. For Canadian bettors, William Hill also has odds for NHL and NBA games, which is better than its top competitors.

In-Play Excitement and Live Streams at the William Hill Arena

If you love watching your favourite game live in HD while enjoying in-play betting, William Hill should be your go-to place. You can enjoy up to 4K-quality live streaming of popular sports events, like football, tennis, horse racing, cricket, snooker, ice hockey, darts, basketball, handball, volleyball, and greyhounds, although you need to have a verified profile for that.

It offers a detailed match analysis, winning projections, and a statistics centre for all the popular sports events. The live betting experience on William Hill is equally impressive, as we witnessed almost no delay when we tested it with a high-speed internet connection. Some of the features available to you with William Hill’s in-play betting include real-time odds, short-term bets, and live streaming of the action.

William Hill's Betting Spectrum and Victory Thresholds

Below we list the maximum winnings available on all major sports, regardless of your bet size:

SportDivisionWinning Limit
Horse RacingUK & Ireland£1,000,000
France, Dubai & Breeders Cup Meeting£500,000
GREYHOUND RACINGUK Mainland BEGS Meetings£500,000
FOOTBALLEpl, English Championship, League 1, League 2, Scottish Premiership, Fa Cup (1st Round Onwards), Scottish Cup (2nd Round Onwards), English & Scottish League Cups, Top Division In Spain, Competitive Internationals Played Between Two Members Of Uefa, World Cup Finals, Champions League & Europa League (Both Group Stage Onwards)£2,000,000
English Conference Premier, Scottish Championship, Scottish League 1, Scottish League 2, Top Divisions In Germany, Italy, France, Holland, Portugal & Turkey, Copa America, Competitive Matches Between Two Members Of Conmebol, African Cup Of Nations Finals, Concacaf Finals & Olympic Games£1,000,000
GOLFMens Golf Majors & Ryder Cup£500,000
TENNISGrand Slam Main Draw Mens & Womens Singles£250,000
SPORTSDarts,snooker, Rugby League, Rugby Union, Boxing, Cricket, Nba, Nfl, Mlb & Nhl, Formula 1£250,000

In general, if you don’t see your division or sport listed here, it likely has a smaller max win limit. Compared with other leading sports betting sites, William Hill stands out with higher than average upper winning limits available, making it a viable option for high rollers.

Concluding the Best of Our William Hill Reviews

You can enjoy fantastic odds and a vast number of markets on William Hill for popular sports such as football, tennis, and basketball. Furthermore, it offers several incredible odds boosts and bet boosts for top football events.

Players can enjoy live streaming of popular sports events while experiencing in-play betting options. You’ll find accessible betting minimums, opening the door for low-rollers and novices alike, with diverse betting markets with over 50,000 available each day.

But, whether you’re a seasoned bettor or new to the scene, the abundant in-play features like live streaming, real-time odds, and short-term bets are sure to enhance your betting experience.

William Hill: Why It Is the Bettors’ Favourite

William Hill is truly a great all-round bookmaker for sports bettors, especially if you love football, ice hockey, basketball, and horse racing. There is no denying that William Hill is a legitimate bookmaker, with over 1,400 betting shops, a huge online presence, title sponsor of the sportsbook of the year award, and UKGC, MGA, IRA and GREI licences.

With their vast experience, they also know how to take care of their players, with 24/7 multilingual customer support, various promotions for existing players like Epic Boosts, Smart Accas, and Stat Attack.

William Hill is also among the few sites that offer attractive bonuses and promotions for football and other sports-specific markets. Players also love this site for its minimum deposit and minimum withdrawal limits, as these accommodate players with every budget. With these insights, you have all the information you need to test this reputable sports betting site for yourself.

William Hill Review Common Questions Answered

✨ Is William Hill a safe site?

William Hill is a safe site for sports bettors, as the company has been operating for 90 years. It has over 1,400 physical stores and a massive online presence.

🤔 Who is the current owner of William Hill?

Gibraltar-based 888 Holdings plc is the current owner of the William Hill group. They acquired the company for £2.2 billion in 2022.

🎉 How long does William Hill take to pay out?

If you use any e-wallet like Skrill or Neteller, you’ll get your funds within 24 hours. It can take up to 3 days for card options and up to 5 days for bank transfers.

💖 What is the maximum you can win from William Hill?

You can win up to £2 million for top football events and up to £250,000 for other sports.

🧾 Do I need to verify my William Hill account?

Yes, you must verify your account by submitting the KYC form along with a photo ID before you can start betting on William Hill.

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