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Unibet Review: Expert Analysis Of This World Famous Betting Brand in 2024

Evaluating This Global Betting Powerhouse

Dave Kuzio
Fact checked by: Jim Knight
Last Updated on 23.05.2024

As the proud winner of the IGA, EGR, and PCM Awards, Unibet is one of the most dominant forces in sports betting. In this Unibet review, you’ll discover how this renowned betting site serves over 15 million bettors worldwide.

Unibet, established in 1997, is a football-centric betting site. Today, it sponsors top-tier football teams like AFC Ajax and Middlesbrough FC. However, Unibet also concentrates on other sports, as it appointed five-time World Chess Champion Magnus Carlsen as its global brand ambassador. Read our comprehensive analysis below to learn why it is a treasure trove for sports bettors.

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Unibet Pros and Cons
  • 100+ Sports and 100,000+ available markets
  • Odds boost, Acca boost and money-back bonus
  • UKGC, GGA, MGA and CEG licenses
  • 24/7 Customer support in 4 languages
  • Unavailable in the USA from Q2 2024
Unibet Sports Bonus
$100 Second Chance Bet
T&Cs apply, 21+
Bank Transfer
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Badminton, Table Tennis, Boxing, Mixed Martial Arts, ESport League of Legends, ESport DotA, ESport Valorant, ESport Counter-Strike, Alpine skiing, Aussie Rules, Snooker, Biathlon, Cross-country Skiing
Gaming Licence
MGA - Malta Gaming Authority
Withdrawal Time
0 – 7 Days
Support Types
Live Chat, Phone, Email Support

Welcome Bonus Offers at Unibet


You may have tried several sign up offers from betting sites and are looking for a quality offer. Well, what Unibet is offering is truly unique. It is among the few betting sites that offer a money-back bonus as a sports welcome offer at participating regional sportsbooks. After opening a new account, you need to make a small deposit to enjoy the benefits.

That's why I like it:
High value bonuses
Low minimum deposits
Fair terms

Bonus OfferUnited KingdomCanadaUnited StatesOther Regions
Welcome Bonus£40 money back + £10 casino bonus100% match up to $50 + $10 casino bonusPre-match “Second Chance” bet up to $50See regional sportsbook site for details

Besides this detailed Unibet review, we have also prepared a Unibet bonus review to let you enjoy the best of the ongoing offers. Do check out that as well.

The Step-By-Step Registration Process of Unibet


You need an active email address and a phone number to open a new account on Unibet. The registration process is effortless, as we discovered immediately when running our Unibet test. Here are the steps to follow:

1. Initiate Registration

Visit Unibet or launch the app and click on the “Register” button.

2. Choose Your Welcome Gift

Select your preferred welcome bonus among the available options.

3. Enter Required Information

In the designated fields, provide your name, address, password, DOB, gender and contact number.

4. Accept the Terms and Conditions

Tick the boxes to accept the terms and to receive promotional emails.

5. Complete Your Registration

Finally, click on the “Join” button to create a new account on Unibet.

Unibet’s Innovative Products & New Features


Unibet is among the few sites that cover almost every event in global sports, starting from top-tier leagues to domestic competitions. However, Unibet has a lot more to offer! Some of the most unique features and products that we found while researching for this Unibet review are as follows:

Product/FeatureUnited KingdomCanada (Excluding Ontario)United StatesOntarioAustralia
Football Odds BoostYesNoNoYesYes
Sports Combo BoosterNoYesYesYesYes
Pre-Match Bet BuilderYesYesYesYesYes
Betting GuideYesYesYesYesYes
Match Details & Full StatisticsYesYesYesYesYes
Virtual Sports / eSportsYesYesYesYesYes
Live streamingYesYesYesYesYes
Mobile App (iOS & Android)YesYesYesYesYes

Though there are some regional restrictions, Unibet’s features are extensive and competes with the top betting sites from around the globe.

Hand-Held Betting with the Unibet App

unibet mobile betting
Unibet mobile sports betting
unibet sport betting
Unibet online sportsbook

Unlike most betting platforms, Unibet does have an app, which is officially available on the Apple App Store and Google Play Store. You can download the latest iOS or Android apps on any iPhone or iPad running iOS 15 or later, or smartphones running Android 6.0 or later, respectively. We found the apps a bit heavy, as both the iOS and Android versions are close to 200 MB.

That's why I like it:
iOS and Android apps
Easy to navigate and use

The Unibet app is not just a betting platform, but a comprehensive tool for sports enthusiasts. It offers a live betting interface that is excellent in its design and functionality. This feature allows users to place bets on ongoing matches, bringing the action right to your fingertips.

The app’s layout is user-friendly, with an on-click menu and a compact view that adjusts to all screen sizes. This makes navigation through the app smooth and intuitive.

One of the standout features of the Unibet app is the Bet Builder, which allows users to craft their bets according to their preferences. This, coupled with the Uniboost feature that enhances racing bets, adds value to the betting experience.

Moving Funds at Unibet


Unibet supports direct banking and bank transfers (all major British and Canadian banks are available) for both deposits and withdrawals. Additionally, UK players can use their Visa and Mastercard options (debit only). If you have a PayPal, Skrill, or Neteller account, you can use those as well to deposit and withdraw funds from your Unibet account.

That's why I like it:
No fees
Great choice of payment methods
Low minimum deposits
What I don't like:
No cryptocurrency options

You can use your prepaid PaySafe card, although you can deposit only up to £4,000. It is also among the trusted betting sites that accept 20+ currencies, including the British Pound, Euro, and Canadian Dollar.

MethodMinimum DepositMaximum DepositProcessing TimeMinimum WithdrawalMaximum WithdrawalProcessing Time
Bank Transfer£5£50,0001-3 Days£10£100,0003-5 Days
Direct Banking£5Variable1 Day£10£100,0003-5 Days
Visa/Mastercard£5£50,0001 Day£15£100,0001-3 Days
PayPal£10£50,0001-3 Days£10£100,00012 Hours
Skrill£5£5,000Instant£10£10,00012 Hours
Neteller£5£50,000Instant£10£100,00012 Hours
Trustly£10£50,000Instant£5£50,0001 Day

Unibet does not charge any fees for deposits or withdrawals, however, depending on the type of payment method used, the transacting institution might charge a fee. It’s always good to check the terms and conditions of your preferred payment provider to avoid any unwanted surprises.

+ 26

24/7 Customer Support & Help Centre at Unibet


Unibet truly is a global brand with high focus on customer support, as is evident through the number of available channels. You can get answers to common queries and the latest troubleshooting guides in the “Help” section of the Unibet site. Besides, you can also become a part of the Unibet community forum to drop your queries. Registered bettors can access the 24/7 live chat support facility.

That's why I like it:
24/7 Support
Fast responses
Telephone support

You can also reach the customer support team at +44 0808 1686635 (available from 8 AM to 12 AM CET). For any further assistance, you can even send an email to We tested their responsiveness on email and was quite pleased to have received a reply within 24 hours.

Customer Service Unibet
Available Languages: English, Spanish, German, French, Italian, Russian, Polish, Dutch, Swedish, Danish, Portuguese, Norwegian, Romanian, Finnish, Hungarian, Greek
Telephone: + 356 2133 3532

Unibet’s Global Licences and Data Security


Unibet ratings are outstanding in several sports betting forums due to its incredible portfolio of global licenses. It currently holds a UKGC license (number 000-045322-R-324275-001), an MGA license (number B2C/106/2000), and a GRA license (numbers RGL 091 and RGL 092). Additionally, it holds several local licenses.

That's why I like it:
Stellar line up of licences
Highly secure site
Responsible gambling measures

Unibet only allows 18+ users from the UK and 19+ users from Canada, as every user must submit a KYC along with a photo ID card. Your data and sensitive information are safe with Unibet, as it stores all data on its secured server. Furthermore, both the site and app offer end-to-end encryption and secured gateways for payments.

MGA - Malta Gaming Authority
New Jersey (US)
UKGC - UK Gambling Commission
Australia’s Northern Territory
+ 9

Ongoing Bonuses and Promotions for Existing Bettors at Unibet


At the time of writing, only casino players had access to an explicit loyalty structure, but bettors from the UK can enjoy odds boosts in Premier League matches through the “Matchday Special” promotion. You can also place at least a £5 bet through the “Bet Builder” option in football matches to get £5 back as free bets. Additionally, you can earn up to £200 for referring your friends.

That's why I like it:
Accessible rewards
Refer a friend available

For Canadian bettors, Unibet is offering a combo booster where you can win up to 50% extra cash for at least 3x selections. While US bettors may have some similar promotions, be mindful that by the time you sign up, it’s likely that the Unibet sportsbook for this region will no longer be active. If you already are signed up with their US site, be sure to check their promotions page while you can.

Additionally, Unibet also offers odds boosts for popular football events and even combo boosters as a welcome gift. While making this Unibet sports review, we also understood that it provides several horseracing bonuses on the popular UK and Irish horse racing events.

Aesthetics and Overall Feel of Unibet’s Sportsbook Site


Unibet has a very different UI than similar betting sites. It has a green-and-white theme for both the site and the app. You can access all the sports and competitions in the left column and every match detail in the central column. All the promotions, the media centre (for live streaming), and the sticky bet slip will appear in the right column.

That's why I like it:
User friendly
Intuitive design

All major sports have quick links at the top of the page, with odds selections highlighted in green below betting options for quick reference. Odds formatting can also be quickly changed through a drop-down selector at the bottom of the page, all designed with the user in mind, and after testing the site thoroughly by navigating to different options and features, the user-friendliness becomes apparent.

$100 Second Chance Bet
Payment Methods
PayPal, PayNearMe, Play+, Skrill, and many more
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
MGA - Malta Gaming Authority
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
30 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
84% - 92%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams
Live Betting

Unibet Sports Betting

That's why I like it:
Low house edge
Unique specials
Great stats and betting tools

Availability of Unibet Betting Markets

Unibet boasts over 100 varieties of sports with over 100 different markets available for popular matches in the Premier League alone. Besides the traditional ones, it offers some unconventional markets for football, such as specials around awards, managers and transfers. While not completely unique, Unibet offering them does give them a significant advantage over a lot of brands where prices like these simply aren’t available.

For top competitions in other sports, such as the NHL, NBA, NFL, ICC Cricket World Cup, and ATP Tours, Unibet offers between 20 and 60 markets for each event. It offers between 3 and 15 markets for less-popular sports like bandy and rowing as well. While they may not cover as many options as some other brands, these are enough to say that Unibet are competitive in the odds department.

Horse Racing
Horse Racing
+ 5

Odds at Unibet: Are They Competitive?

We have compared the odds of Unibet with its top competitors in the British market for this Unibet review, and we found that there is a slight positive odds difference (up to +0.5) in football matches. The odds are even better for Premier League matches, as it is an official partner of the EPL. The house edge on these types of high-profile events are some of the lowest on the marketplace in the region of 2.5%. Considering most sites will set their house edge around 5 or 6%, you’re getting a much better deal at Unibet.

For other sports like tennis, basketball, and cricket, Unibet offers competitive odds as well. For instance, an active bet at the time of writing showed odds at Unibet for the LA Lakers and Celtics in the NBA at 5.3 and 1.17 for the two moneyline outcomes, where the market offered 4.5 and 1.1875 respectively. If you stay in Canada and are an avid ice hockey fan, you’ll also get outstanding odds for highly anticipated NHL games.

Sport Average odds range
Football Football
88% - 92%
Tennis Tennis
86% - 88%
Basketball Basketball
84% - 90%
Hockey Hockey
85% - 88%

Betting After the First Whistle and Watching Live at Unibet

Unibet is among the forerunners in providing HD live-streaming services for popular sports events. You can enjoy 40,000+ live sports events in HD each year, although you need to become a verified user to avail of the streaming service.

In terms of in-play betting features, Unibet’s bet builder function is primarily designed for pre match bets, however, you do get access to match details and statistics on your games to help you place informed live bets. Unibet proved to have minimal delays in the in-play option, which is necessary for live betting. However, we found a slight delay on the app when we tested it with a 3G connection. The official desktop and mobile site work better compared to the app in poor network connectivity, therefore we suggest you stick to those platforms when trying to capture live odds.

Max Wins Available at Unibet per Sport

The minimum stake is £1 on Unibet, and the maximum stake depends on the sport and the actual winning. You can win a maximum of £250,000 for top football events and up to £100,000 for other sports.

The table below indicates maximum winning limits per major sport:

SportMaximum Win Limit
Basketball, Ice Hockey, Cricket, Darts, Rugby League, Rugby Union, Snooker€50,000–€100,000
Handball, Volleyball, Australian Rules, Golf€25,000–€100,000
American Football, Motorsports, Baseball€25,000–€50,000
Other Sports€10,000–€40,000

In our opinion, these limits are slightly below the standard you can expect to find at top betting sites, but decent enough to only pose a potential issue for seriously-high rollers.

Our Take on the Unibet Sportsbook

If you are a sports fanatic, Unibet is one of the best choices for you. It offers outstanding odds, 100+ markets, bet boosts, bet assists, and bet builders for top-tier sports events. Unibet also offers hassle-free transactions through 10+ popular methods, including bank transfers.

Besides outstanding sports odds and unique features like bet builder and bet assist, you can also enjoy live streaming of 40,000+ sports events per year, complete match analysis, and winning projections for popular sports competitions like the FIFA World Cup and the Premier League. The unavailability of no-deposit sports bonuses is the only major drawback we found.

Closing our Unibet Reviews: Our Final Say

Unibet is not only a bookmaker that has reputed global licenses for worldwide operations but also among the few sites that offer 10+ payment methods (both deposit and withdrawal) in every region. The customer support team is also very efficient at quickly resolving queries. These are among the reasons behind our 5-star Unibet rating.

With prestigious accolades like the IGA, EGR and PCM awards, over two decades of sports betting experience, and Magnus Carlsen as its brand ambassador, it’s no surprise that Unibet is rated among the heavy hitters in the sportsbook arena.

Unibet Review Questions and Answers

🤩 Is Unibet a trusted site?

Yes, Unibet is a trusted site and has been constantly running for the last 27 years in 100+ countries. It has already served more than 15 million registered bettors worldwide.

🌟 Does Unibet payout?

Yes, you can easily and quickly withdraw your funds from your Unibet account. There are 10+ withdrawal methods available, including bank transfers and card options.

💵 Is Unibet withdrawal instant?

Most withdrawals through PayPal, PaySafe, Neteller, and Trustly are instant, although they can take up to 12 hours. Bank transfers and other withdrawal options can take up to 3 business days.

💯 What is the maximum payout on Unibet?

The maximum payout is £100,000 on Unibet. You can win up to £250,000 in football events and up to £100,000 in other sports events.

🌎 Is Unibet legal in the USA?

Yes, Unibet is still operating in the USA and Ontario (Canada). However, they will exit from both the USA and Ontario by the second quarter of 2024.

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