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Sportingbet Review: How Do This Established Site Compare in 2024 According to Our Experts?

What Punters Can Expect From Sportingbet

Dave Kuzio
Fact checked by: Jim Knight
Last Updated on 11.05.2024

Sportingbet has been offering an outstanding betting platform for sports lovers for the last 27 years. In this Sportingbet review, we analyze how this trusted betting site is dominating the sports betting industry with a clean track record.

One of the pioneers of online betting, Mark Blandford, launched Sportingbet in 1997. Following a few consecutive acquisitions, it sold its Spanish and Austrian operations to William Hill and its remaining global operation to Entertain PLC in 2012. Since then, it has been offering over 900,000+ monthly bets. Read our expert analysis below to learn about this trusted bookmaker.

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Sportingbet Pros and Cons
  • 90+ Popular sports and 30,000+ daily events
  • Bet boost, odds boost and football challenge
  • Malta and Gibraltar gambling licences
  • 24/7 Customer support in 4 languages
  • Live streaming available for selected sports events only
Sportingbet Sports Bonus
T&Cs apply, 21+
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Table Tennis, Boxing, Alpine skiing, Aussie Rules, Snooker, Biathlon, Cross-country Skiing
Gaming Licence
Withdrawal Time
1 – 7 Days
Support Types
Email Support

Kicking Off Our Sportingbet Review with Ongoing Welcome Bonus Offers


Our Sportingbet review found interesting welcome offers across major regions where the bookie operates. We’ll give you a taste of what they have to offer here, but for exclusive fuller coverage, be sure to head over to our Sportingbet bonus review.

That's why I like it:
Generous Canadian welcome bonus
What I don't like:
No specific UK welcome offer

Sportingbet offers not just one, but four exclusive welcome bonuses for UK players. There are four challenges you need to complete: the football challenge, the in-play challenge, the acca challenge, and the casino challenge. Each of these challenges offers free bets, odds boosts, and free spins. If you complete all four challenges, you’ll receive £20 extra as free bets.

For Canadian players, Sportingbet is currently offering a 100% deposit match bonus of up to $150, which you can enjoy by funding at least $10 in your betting account.

Bonus OfferUnited KingdomCanada
Welcome Bonus4 Betting Challenges: Football, Acca, In Play and Casino100% match up to $150

How to Quickly Register at Sportingbet


We did a quick Sportingbet test on opening an account and ran into no issues in the process. Note that you will need an active email ID, a mobile number, and a residential address in eligible countries. The detailed registration steps are as follows:

  1. Start the Registration Process
    Visit Sportingbet and click on the “Register” button to go to the registration page.
  2. Choose Your Country
    Click on the “Country of residence” drop-down menu and select the UK or Canada. Also select your country from the “Currency” drop-down menu, select GBP or CAD.
  3. Enter Your Email ID and Create a Password
    Click on the “Email” field and enter your active email ID. Then enter a password with alphanumeric combinations and special characters.
  4. Provide Needed Personal Information
    Where prompted, enter your title, name, DOB, address, and contact number.
  5. Submit the Form
    Click on the “Create My Account” button to complete the registration process.

Sportingbet’s Innovative Products & Features


Most Sportingbet reviews by its users are positive, not just for competitive odds and more markets for top sports events but also for its unique products, which together provide a rather comprehensive collection of betting features. Some of the best features of this reputed bookmaker are the following:

Product/FeatureUnited KingdomCanada
Deposit Match Bonus
Welcome Challenges
Football-Exclusive Promotions
Free Bets & Odds Boost
Odds Guarantee (Horse Racing)
Match Details & Stats Centre
Virtual Sports / eSports
Live Streaming (Selected events)
Mobile App (iOS & Android)
Quick & Partial Cash Out

The Uniqueness of the Sportingbet App/Mobile Site


You can download the official Sportingbet app from both the Apple App Store and Google Play Store. The latest apps are available on iPhones and iPads running iOS 14.0 or later, or on smartphones running Android 4.4 or later. Both versions are less than 130 MB and offer customized alerts.

That's why I like it:
Easy to navigate
Apps for iOS and Android devices

The app and the mobile site (which has a similar UI to the Sportingbet app) are also easily navigable, as you’ll get all the sports options from the “Menu” section. The media centre and bet slip can be accessed with just a tap of a button from the bottom panel. You can directly access the “Help” centre and the live chat support through the app as well.

Not wanting to rely on other Sportingbet reviews, we tested the app for ourselves and found a smart, clean and intuitive layout. You have access to all the sports betting options, live betting when on the go, and features the “Build a Bet” option for when you want to create customized bets. Additionally, the app also gives you access to their blog to stay up-to-date with relevant sporting news.

Sportingbet mobile sports betting
Play at Sportingbet from your mobile device
Sportingbet live
Sportingbet live sports betting

More Payment Options: Deposit & Withdrawal at Sportingbet


Sportingbet is one of the best online betting sites that offers 20+ deposit and withdrawal methods for both British and Canadian players. You can use instant bank transfers and regular transfers (which support most major banks in the UK and Canada) or your Visa, Mastercard, Maestro, and Diners card options, save for credit cards in the UK. It also supports transactions through e-wallets like Neteller and Skrill.

That's why I like it:
Instant deposits
Good choice of payments
What I don't like:
Some slower withdrawals

Canadians can use their Click2Pay (via Interac) and Delta accounts for transactions as well. All deposits are instant, excluding bank transfers that can take up to 5 business days. You’ll receive your funds within 5 business days through all the available withdrawal methods.

MethodMinimum DepositMaximum DepositProcessing TimeMinimum WithdrawalMaximum WithdrawalProcessing Time
Bank Transfer£5£50,000Up to 5 days£10£100,000Up to 5 days
Visa/Mastercard£5£50,000Instant£10£100,0001 Day

Sportingbet does not charge any fees for the above-mentioned payment methods for deposits or withdrawals, however, Skrill might charge a 2.5% fee on its transactions.

Top-Notch Sportingbet Customer Support


For common queries and troubleshooting, Sportingbet offers an exclusive knowledge resource and guides in their “Help” segment. You can also access the 24/7 “Live Chat” option, which is available in five languages. For further queries, feel free to contact them at 0800 028 0348, although it is English-exclusive.

That's why I like it:
24/7 Live chat
Phone and Social media support

For any dispute or concern, drop them an email at While researching for this Sportingbet review, we also noted that it offers customer support and common resolutions through its official social media handles on Facebook ( and X (@Sportingbet_com). We contacted Sportingbet on X and found that their responsiveness can vary, but they regularly post updates on sports and betting. With this in mind, if you have a pressing issue, it might be better to contact them through one of their more official channels.

Licences, Security & Data Protection at Sportingbet


Sportingbet holds several licenses from globally recognized bodies, such as the Gibraltar Gambling Commissioner, license numbers 050 and 051, the Malta Gaming Authority (MGA), license number MGA/CRP/688/2019, and the Provincial Government of Åland-Finland, license number K 14/05/5/129.

That's why I like it:
Holds multiple trusted iGaming licences
High quality security

Sportingbet ratings are higher on most forums because of its state-of-the-art security features, such as end-to-end encryption, tamper-proof payment gateways, secured servers, and complete data protection. You can only indulge in online gambling on Sportingbet after submitting your KYC form along with a photo ID. Sportingbet takes strict action against any illegal, fraudulent, or tampering activity.

Beyond the Welcome Bonus at Sportingbet


Besides the four welcome challenges, which we have already discussed in this Sportingbet review, if you are a Premier League fan from the UK, you can choose three of your favourite goal scorers to win free bets and boost your odds every time they score. Sportingbet offers Best Odds Guaranteed for all the UK and Irish horse racing events as well. Additionally, you can take part in the weekly Mobile Master challenge to get up to £250 in free bets.

That's why I like it:
Best Odds Guaranteed
VIP Program
Free prediction games

Whether you are from Canada or the UK, you will get personalized offers in the “Promotions” section of your Sportingbet account. There are two exclusive VIP programs available on Sportingbet: Elite Gold and Elite Platinum, although both programs are invitation-only. Elite Gold is the first level of the VIP program with Elite Platinum being the higher level, however, as they are invitation only, further details on qualifying criteria are not readily available.

Unmatched User Experience at Sportingbet


While most betting sites have default dark themes, we noted that Sportingbet has a light theme while writing this Sportingbet review. All the popular sports in your region can be quickly accessed from the top selection tabs. You’ll get all the ongoing match details, odds, and live scores on the landing page. Both the media panel (for live streaming and simulation) and the bet slip are sticky and easily accessible from the right column.

That's why I like it:
Easy navigation
Ideal for beginners

In addition to the features mentioned, Sportingbet’s online platform also excels in terms of performance and security. The site loads quickly and runs smoothly, ensuring that you can place bets without any lag or delay. The platform also uses advanced security measures to protect users’ personal and financial information. These aspects, coupled with the user-friendly design and comprehensive betting options, make Sportingbet a reliable and enjoyable platform for online betting.

Payment Methods
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Email, Phone
Security & Licencing
VIP Promotions
VIP Club
Betting Markets
24 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
89% - 94%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams
Live Betting

Sportingbet Sports Betting

That's why I like it:
Live streaming available
Bet builder available

Plentiful Betting Markets at Sportingbet

Sportingbet main
Bet from any device at Sportingbet
Sportingbet mobile
Make use of Sportingbet bonuses

Sportingbet is a football-centric bookmaker, although it covers more than 80 diverse sports. For football, it offers 20+ markets for every match, although you’ll find 50+ markets for top competitions like the FIFA World Cup and UEFA Champions League. You’ll get 15 to 40 markets for each game of popular competition in other sports, such as the NHL, NBA, and ICC Cricket World Cup.

Besides the traditional markets, Sportingbet offers other markets like Odd/Even Total Goals, 3Way Handicaps, and Double Chance. It offers unique markets for UK and Irish horse racing events as well.

A Detailed Look at the Sportingbet Odds

Even though we found football to be centre stage during this Sportingbet review, we experienced that football odds were below par compared to the market. For this comparison, we looked at an active bet at the time of writing of West Ham vs. Bournemouth in the Premier League, and found Sportingbet’s odds to be slightly below average with margins around the 7% house edge range, leaving them behind the top competitors, especially in the UK.

Sportingbet has recently started offering odds for NHL and NBA events after entering the Canadian market, but similarly we found the odds to be below the market average with an average of 12% odds difference on active NBA games we compared.

Watch Live Games at Sportingbet

Sportingbet truly offers one of the best live betting experiences. In the in-play betting option, you’ll witness minimal to no delay on both the site and app. You can enjoy up to 20 markets through the “Bet Builder” option and monitor all those from a single point. By clicking on any match, you’ll get complete statistics, previous results, lineups, and winning probabilities for the contesting teams.

Sportingbet also offers free HD live streaming for selected sports events, although you must have an active account with a positive account balance (bonus money is not considered). The list of available events will reflect which events you can view from your particular location.

Sportingbet’s Limits: What You Can Win

The table below provides detailed information on maximum winnings available per sport and league. In the event of multi bets, where more than one type of sport or league appears on a bet slip (accas), the lower limit will apply.

SportLeagueBet TypeLimit
  • Premier League (ENG)
  • Primera Division (ESP)
  • Bundesliga (GER)
  • Serie A (ITA)
  • Ligue 1 (FRA)
  • Champions League (group stages and beyond)
  • International World Cup and European Championships (final stages)
  • 1X2
  • League or tournament winner (ONLY on listed leagues)
  • Handicap
  • Total goals (ONLY on listed leagues)
TennisGrand Slam events (Australian, French and US Opens, Wimbledon)
  • 2-way
  • Tournament winner (ONLY on Grand Slam events)
  • 2-way
  • Handicap
  • Championship winner
  • Total points
  • 2-way
  • Handicap
  • Tournament winner
Ice HockeyNHL
  • 2-way
  • 3-way
  • Stanley Cup winner
  • Total points
  • 2-way
  • World Series winner
  • Total runs
American FootballNFL
  • 2-way
  • Handicap
  • Superbowl winner
  • Total points

These limits are mostly consistent with the market average with similar terms and conditions to bets featuring multiple sports.

Editor’s Take on the Sportingbet Platform

Sportingbet is among the few sites that offer free bets, odds boosts, reload bonuses, and much more through its exciting promotions. It provides a greater number of markets for top-tier football, basketball, cricket, and ice hockey leagues with more than 80 sports to bet on.

The only downside is the unavailability of a deposit match bonus and a no-deposit bonus for UK bettors. However, Sportingbet is offering Premier League bonuses to balance that. The live streaming facility for all the major sports events can also be a great value addition.

With respectable betting limits and features like the Bet Builder that provides up to 20 in-play markets on a single event, Sportingbet holds its own in the fiercely competitive sports betting market.

Sportingbet: Is It the Best?

Sportingbet is a delight for sports bettors, as it offers competitive odds, more markets, and bet boosts for popular sporting events. Besides the welcome challenges, you can also take part in football-exclusive promotions to win free bets and odds boosts. Additionally, you can enjoy many betting features, like HD streaming and live match selection for selected events.

It’ll be easy to sign up and get access to their sportsbook offerings, even via app. Should you encounter issues, their customer support team will immediately have your back, all of which contribute to our positive Sportingbet rating.

We hope that you loved our detailed Sportingbet review and got an in-depth understanding of how this reputed bookmaker works. So, check out Sportingbet today to experience the thrill of online sports betting.

Sportingbet Reviews FAQs

👍 Is Sportingbet legit and safe?

Yes, Sportingbet is a legitimate and safe betting platform. It holds Maltese, Gibraltar, and Finland gambling licenses and has been operating with a clean track record since 1997.

🏧 How long does it take to withdraw from Sportingbet?

You’ll receive your money instantly through most methods on Sportingbet, although e-wallet transfers can take up to 48 hours and bank transfers can take up to 5 business days.

🆓 Does Sportingbet give free bets?

Yes, Sportingbet does offer free bets as a part of its welcome offer. You can also win free bets by taking part in the Premier League promotion.

💲 Does Sportingbet accept PayPal?

Yes, Sportingbet does accept PayPal for both deposits and withdrawals. However, the PayPal account name should match your Sportingbet account name.

❌ How do I delete my Sportingbet account?

You’ll find the “Gambling Controls” option in your “My Account” section. Click on the “Account Closure” button under “Gambling Control” and follow the steps to delete your account.

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