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Ladbrokes Review: How Does This High Street Brand Compare in the Internet Era?

Taking an In-Depth Look at Ladbrokes in 2024

Dave Kuzio
Fact checked by: Jim Knight
Last Updated on 19.05.2024

What started as a small establishment in 1886 has grown to become one of the biggest sensations in the online betting scene. From our Ladbrokes review, we learned that the site is especially popular in the UK, Ireland, and Belgium.

Before moving online, the bookmaker was well-known for its physical betting shops in these countries, most of which are still in operation. Due to its reputation, a lot is expected from its internet version. That’s why we have conducted this comprehensive review to see if the platform is worth the hype. Keep reading to learn more.

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Ladbrokes Pros and Cons
  • Mobile application for iOS and Android
  • Licensed in well-known jurisdictions
  • Live streaming for popular sports
  • Well-organised and easy-to-use website
  • Limited withdrawal methods
Ladbrokes Sports Bonus
T&Cs apply, 21+
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Hockey, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Badminton, Table Tennis, Boxing, Mixed Martial Arts, ESport League of Legends, ESport DotA, ESport Counter-Strike, Aussie Rules, Snooker
Gaming Licence
Withdrawal Time
1 – 5 Days
Support Types
Live Chat, Phone, Email Support

Welcome Bonuses for New Bettors at Ladbrokes


This sportsbook welcomes its new customers from the UK and Ireland with a Ladbrokes bonus offer consisting of free bets worth up to £/€20, which are spread into four bets of £/€5 each. The promotion is yours only after depositing a minimum of £/€10 and then placing a £/€5 win or a £/€5 each-way stake with minimum odds of 1/2. Once you claim the deal, you have 7 days to use it.

That's why I like it:
Simple welcome offers
Accessible to all bankrolls
Fair terms

If you’re based in Belgium, a different offer is open to you. The bookmaker provides welcome boost packages, in which you can claim to increase your winnings by a certain percentage. While the exact bonus you can receive depends on your selected package, they all share the same requirement for depositing and placing your first stake.

Regional SportsbookWelcome Bonus
UKBet £5, Get £20 in Free Bets
IrelandBet /€5, Get €20 in Free Bets

A Detailed Guide to Getting Started at Ladbrokes


Creating an account is the first step to fully enjoying what Ladbrokes has in store. The process is quite simple, requiring you to fill out a few details. Here’s a step-by-step guide to registering on the site, as we uncovered during our Ladbrokes review:

1. Launch the betting site.

Using a computer or compatible mobile device, navigate to your browser and visit the official website.

2. Click “Join.”

You’ll find this option at the top right of the screen. Tapping on this opens the first page of the registration form.

3. Fill out the first page.

Provide your email, preferred user ID, and password.

4. Enter your personal details.

On the second page, choose your means of identification (Mr. or Ms.). Provide your first and last name, as well as your date of birth. Click “Continue.”

5. Complete the form.

On the last page, provide your phone number, address, and postcode. Choose how you’d like to receive promotional notifications and tap “Create my Account.”

Comprehensive Betting Features Available at Ladbrokes


When you’re scoping out Ladbrokes for the first time, you’re going to want to know what exactly they have lined up for their sports bettors. The table below highlights the site’s top products.

Welcome Offer
Existing Customer promotions
Mobile App
Bet Builder
Live Streaming
Free to Play Prediction Games
Fantasy Sports 5-A-Side
Audio Commentaries

From this list of features, our experts highlight the mobile application and live streaming function as two elements that make Ladbrokes stand out, as not all sportsbooks cater to those needs. However, if choosing the most unique feature, it would be the 5-A-Side. This serves as its fantasy football offering, where you build a five-player team and hope to get rewards based on their performance in real life.

Ladbrokes Mobile Apps Explored


Like most betting sites, Ladbrokes bought into the smartphone trend by providing both an application and a mobile-compatible site. The Ladbrokes app is available on both Google Play and the Apple Store. You can also install it directly from the browser-based version.

That's why I like it:
Available for iOS & Android
Simplified layout
Fast loading

Similar to most of the best betting apps, it comes with the added benefit of push notifications, which update you on the latest deals even when you’re inactive. Regardless, whether you’re using the application or mobile site, you’ll find a similar red colour scheme and offerings to the desktop version. This means the opportunity to bet on more than 40 sports, claim free bets, odds boosts, and other promotions, and reach out to customer support when necessary.

Naturally, the app layout is more simplified than the main page to reduce clutter on a smaller screen. You’ll still find the same basic icons, but moved to the top of the page for quick access, along with your bet slip. Also like the main site, you’ll find your promo ads built into the interface so that you don’t miss out on any ongoing offers.

ladbrokes main
Ladbrokes online sportsbook
ladbrokes epl
Ladbrokes Premier League betting

Payment Methods Offered at Ladbrokes


Serious bettors will need to know how transactions can be made to deposit and withdraw from your betting bankroll. Check out the table below to learn about the Ladbrokes payment methods. You should note that there are more deposit methods than withdrawal ones, which you may want to consider in advance. This is pretty standard process across the industry as some methods are deposit only, but ensure you have at least one viable option to withdraw funds before you begin.

That's why I like it:
Reasonable limits
Range of payment methods accepted
What I don't like:
No cryptocurrency options
MethodMin. DepositMin. WithdrawalAverage time for Withdrawal
Bank Transfer£/€5£/€103 - 5 days

Regardless of the payment method you choose for deposits, the minimum limit is quite accessible. When it comes to your bank transfer withdrawals, it’s important to note that the minimum limit doubles, and verification is mandatory before you can cash out the first time. For this process, you’ll be required to submit copies of documents that prove your identity and address.

Excellent Customer Service at Ladbrokes


When conducting our Ladbrokes review, we discovered a help centre accessible from the platform’s footer. Clicking on this opens up an FAQ page, where you will find answers to common questions that punters have. This section covers some of the most important topics, ranging from account management to payments. When exploring these sections, we found the information to be quite comprehensive all around.

That's why I like it:
Live chat available
Phone & email options
Helpful FAQ section
What I don't like:
Live chat is hard to find

Still, if the answers aren’t satisfactory or you can’t find what you want on this page, you can reach out to the support team. Facebook, X, Instagram, Live Chat and email form are some of the available support channels, and they’re all open around the clock. One thing to note is that the Live Chat is not easily found on their homepage, and it wasn’t until exploring the help centre that we stumbled upon it.

For those who prefer to call, you can also call the helpline (0800 731 6191). However, it’s available only from 8 a.m. to 11 p.m. Perhaps this is why they recommend their social media channels as the best way to reach them quickly.

High-End Security at Ladbrokes


Ladbrokes solid reputation is also thanks to its licences from multiple jurisdictions. It’s regulated by the United Kingdom Gambling Commission under the number 54743. Gibraltar has also granted it permission to offer services with the numbers 010, 012, and 104.

That's why I like it:
Multiple trusted licences
Top class security

It also has certificates from the Belgian Gaming Commission (FA116428) and the Northern Territory Racing Commission. Security should not also be a concern because it protects its customers’ details with 2048 SSL encryption. Both its licence and security measures solidify its position as a safe and reliable betting site.

Ladbrokes’ Fanzone and Wide Promo Selection for Loyal Players


The sign-up offer is just the tip of the iceberg when it comes to promotions at Ladbrokes. As an existing bettor, you have other deals you can leverage. There is no VIP program, but the platform has a unique Fanzone, which is your next best bet for loyalty rewards. The Fanzone consists of choosing a Premier League football team, which results in special rewards every time their team plays in the League. Check out the list below:

That's why I like it:
Unique loyalty promotions
Varied across many sports
Regularly updated offers

Fanzone Rewards for your Premier League Team

  • 1 ‘Fans Price’ Enhanced Market
  • 1 Odds Boost
  • 1 £/€0.50 Free Bet
  • 1 Free Game for Golden Goal

Apart from Fanzone, we discovered 10+ ongoing promotions for their sportsbook alone, which is quite diverse compared to other sportsbooks which may just offer a handful at a time. We saw acca boosts, odds boosts, free prediction games and other free to play games, extra places for horse racing bets, BOG, and even jackpots.To give you a better idea, we’ve detailed some of the promotions we saw in the table below; just be mindful that all these promos are subject to change in terms, including validity period.

2Up&WinGet a payout if your selected team scores up to two goals ahead of their opponents
Half Time QuizWin up to £1,000 by participating in quizzes during half time breaks of selected football matches
Odd BoostGet enhanced odds on specific events

Simple and Well-Laid User Ladbrokes Interface


The Ladbrokes betting site has a red and white colour scheme. This bright palette is toned down by black highlights and write-ups, making the website easy on the eyes. Besides its simple visuals, Ladbrokes is detailed; its tabs are placed where you can easily locate them, even if it’s your first visit.

That's why I like it:
Easy to use
Simple navigation
Well organised menus

The header houses most of these controls, from promotions to shops, game shows, poker, and the like, but be sure you’re clicked into the Sports section for betting. You’ll also find the login and join buttons at the top right; both change to the wallet and profile icons once you’re logged in. To the left of the screen is the list of all sports, as is the usual standard. You’ll find your most popular markets listed horizontally at the top, with your betting slip on the right.

The middle section, which takes up most of the screen, displays the markets of any sport you select as well as the live stream. You’ll also notice a small centre window for ongoing sports promotion advertisements within the site, but it’s not overly flashy or annoying.

Payment Methods
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
VIP Promotions
VIP Club
Betting Markets
27 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
87% - 95%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams
Live Betting

Ladbrokes Sports Betting

That's why I like it:
Wide range of markets
Unique features
Live streaming

What Betting Markets are Available at Ladbrokes?

Ladbrokes has a comprehensive sports betting section, covering more than 40 sports. You’ll find markets for well-known games like football as well as lesser-known ones like fishing. There are also markets for TV shows and politics, giving you more than enough options to stake in. It’s one of the wider ranges in the UK marketplace, as you’d expect of a household name like Ladbrokes.

For competitive games, the coverage isn’t as extensive as expected, but you’ll still find markets for popular events like Call of Duty. If you lean towards fantasy games, Ladbrokes offers a unique 5-A-Side feature. It covers just soccer and revolves around you picking five players whose real-life performance determines your position on a leaderboard.

Are the Ladbrokes Odds Competitive?

From our Ladbrokes sports review, we learned that the bookmaker has impressive odds. Its lines are quite decent for niche games, especially for options like darts and snooker, both of which pay an average of 107%. For popular games, like football and basketball, the odds, ranging between 104% and 105%, are more competitive, giving you even better returns on your winning bets.

By default, the platform’s odds are set to display in fractional format. However, you can change this to a decimal. To do this, you must login, then tap on your profile icon and click on “Betting Settings.”

What Live Ladbrokes Betting Features are Available?

At Ladbrokes, you can bet on events as they play out. Its in-play section covers multiple sports, from football to snooker, provided there’s a game ongoing. You can easily bet on these by tapping the sport you want, selecting the market, adjusting the stake amount, and confirming the bet.

In addition to live markets, Ladbrokes has an excellent live streaming service. The function is open for most sports, providing you with a real-time feed of your selected event. You can enjoy this feature even when using the mobile site or application.

Though streaming live is free, you must be logged in and have deposited in the last 24 hours to use it. To learn what events you can watch, visit the in-play section and choose a sport. Those available will have a “Watch” option marked by a clear yellow box, which you can click to start viewing.

Betting Limits for Sports at Ladbrokes

There is no specified minimum betting limit, but from our Ladbrokes review, we found that it’s £/€0.01 for most. With this, low-stake customers can comfortably place bets. Also, it doesn’t have a cap per bet, though there’s a maximum payout for most sports.

The site has a lengthy list of payouts, but we’ve listed just five in the table below to give you an idea of the range offered:

SportMinimum betMaximum payout
Horse racing£/€0.01£/€1,000,000

Final Word on Ladbrokes Sportsbook

Based on our experience during our Ladbrokes review, we highly recommend the site to any bettor. With its pre-match and live coverage for different sports, you’re sure to find games that you have a solid knowledge of. Even better, there’s live streaming for most of these events.

Our Ladbrokes rating gets even better when it comes to odds. These lines are comparable with those of other leading platforms, giving you a decent return on winning bets. If you happen to place a really great bet on a popular sport, you can rest easy knowing that the limits can be quite generous. All in all, Ladbrokes is a reliable and worthwhile betting site.

Conclusion of Our Ladbrokes Review

We completed a detailed Ladbrokes review and confirmed that the site is indeed a great choice for bettors. There are a few sections that could be improved. For one, its withdrawal methods are limited, and the customer communication channels take a bit to find. However, there are several good points that make Ladbrokes a leading platform.

First, its website is well-built and structured to work flawlessly on computers and mobile devices. It covers over 40 sports, and its odds for most markets are decent. In terms of promotions, the bookie offers a welcome bonus and other promotions for existing users. Safety is outstanding, as it works with multiple licences and uses 2048 SSL encryption.

If you ever face challenges when betting on the platform, there are multiple methods through which you can get support. Simply put, Ladbokes is a top gambling platform for British punters.

Popular Ladbrokes Questions Answered

💰 Does Ladbrokes pay out?

Yes, the platform pays out, provided you meet the necessary requirements.

💷 How long does Ladbrokes take to withdraw?

It takes between 3 and 5 days to receive your winnings from Ladbrokes.

🌍 What countries is Ladbrokes in?

Ladbrokes operates in the United Kingdom, Ireland, Belgium, and Australia.

💲 What's the minimum withdrawal on Ladbrokes?

£/€10 is the minimum you can cash out at once from Ladbrokes.

💸 What is the maximum payout from Ladbrokes?

The maximum payout depends on the sport. For instance, it’s £/€1,000,000 for football and £/€500,000 for tennis.

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