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bet365 Review: In-Depth Analysis of This World Famous Betting Brand

Everything You Need to Know About bet365

Jim Knight
Fact checked by: Dave Kuzio
Last Updated on 17.05.2024

All qualifying new customers can claim a special Bet365 welcome bonus, which depends on where you are playing from. Across all regions, though, the bonus value remains consistent with industry standards, and is either presented as a matched deposit offer or as free bet credits for qualifying initial bets. Notably, the bonus value does not surpass the average seen across other online betting platforms.

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Bet365 Pros and Cons
  • Fully licenced and regulated
  • Trusted, reputable brand
  • Highly rated, secure mobile app
  • Support virtual bot is cumbersome
Bet365 Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+
Bet Selection
Basketball, Cycling, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Table Tennis, Boxing, Alpine skiing, Aussie Rules, Snooker, Biathlon, Cross-country Skiing
Gaming Licence
MGA - Malta Gaming Authority
Withdrawal Time
0 – 10 Days
Support Types
Live Chat, Phone, Email Support

Bet365 Bonus Offer


Below, we look at the varying regional offers at a glance. One critical point to note from the onset is that all of these offers require a minimum deposit to even start qualifying for the welcome offer so it’s important to ensure this threshold is met:

That's why I like it:
Offers across many regions
Great overall value
No harsh wagering requirements
RegionWelcome Bonus
Nigeria15% matched deposit up to $60
United KingdomBet £10 Get £30 in free bets
United StatesFirst Bet Safety Net—Refund or bonus as free bet if the first wager loses
CanadaUp to $100 in free bets with a qualifying $100 sports bet
Canada-OntarioBet365 is available, but no welcome bonus
AustraliaBet365 is available, but no welcome bonus

For all the insider details on these regional bonuses, we highly recommend you explore our dedicated Bet365 bonus review.

Sports Bonus
Free Bet
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Min. Deposit: $10
Cashable: No
Odd: -
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Step-by-Step Guide to Bet365 Registration


The sign-up process at Bet365 is simple and should take no more than a few minutes to complete. It can be done on the desktop site or app. As part of our in-depth Bet365 review, here is a quick step-by-step guide:

  1. Visit Bet365 – Head to the Bet365 site to begin the process by looking for the ‘Join’ button.
  2. Enter Information – Fill in the fields for name, date of birth, address, and nationality and contact info which will be required to receive important account information.
  3. Create Login – Create a username for your Bet365 account and a secure, strong password. Click on the box to accept the terms and conditions of the site.
  4. Create Account – Select the ‘Join Bet365’ button which will perform a verification check and set up the account.
  5. Complete verification – Due to regulations, Bet365 will request further ID and Address verification. See below in this Bet365 review for further details.

The Best Betting Features at Bet365


Among the leading Bet365 products is their live-streaming service, with a top range of sports from horse racing, football, basketball, and tennis. Other popular betting features that make part of most Bet365 reviews are Cash-out and Bet Builder, all of which are factored into our Bet365 rating.

That's why I like it:
Innovative features
Top notch bet builder
Huge live streaming catalogue
Welcome Offer
Existing Customer Offers
Live Streaming
Audio Commentary
Bet Builder
Free to play games
Fantasy Sports
Cash Out
Mobile App

The Highly-Rated Bet365 App


Bet365 has a mobile app for both iOS and Android. iOS users can grab it directly from the App Store where the Bet365 app stands at more than 50,000 ratings. Android users, on the other hand, can download the APK file directly from the Bet365 site by locating the link in their footer area.

That's why I like it:
Highly rated apps
Dedicated to sports
iOS & Android

All in all, this Bet365 review found the Bet365 app clear and user-friendly, with a user interface that drives simple navigation with responsive touch features and smooth scrolling. smoothly. The listing view for a particular sport on the app is not cluttered, with clear definition and space between matches, boosting legibility.

On another note, the bet slip remains hidden out of sight until you require it. When it is needed to configure selections for a multi-bet or simply to strike a win single, fields like the stake and each-way option are easy to tap on. Lastly, there was no drop-off in features or promotions against the full website experience either.

Bet365 Mobile
Bet365 sports betting app
Bet365 Sports mobile
Bet365 live sports betting

Top Range of Bet365 Deposit Options


We were aware going into this Bet365 sports review that the operator has always provided good payment options for their customers, without imposing any deposit or withdrawal fees. Specific options vary by region, but the platform has both traditional banking options like debit cards and bank transfers, as well as e-wallets.

That's why I like it:
Trusted payment methods
Instant deposits

While the majority of payment options offer instant, low-minimum deposits, things are a little slower when it comes to getting money out. However, Bet365 has a quicker option through Instant Bank transfer. Where available, Instant Transfers can allow for the completion of a withdrawal request within 24 hours, putting it on par with most e-wallet solutions.

Any withdrawal times listed are after Bet365 has done their security checks on the request. In most instances, where possible, requested funds should go back to the initial payment source. If that’s not available, then expect to meet extra delays.

Debit Card
Credit Card
Apple Pay
Click to Pay
Wire Transfer
Instant Bank Transfer

Customer Service 24/7 Live Chat


Live chat is available 24/7 at Bet365. In testing the customer service for this Bet365 review, we ran into an early issue. After entering our name and email to start a chat, we were greeted by an AI bot that struggled a little to understand a basic question about support channels.

That's why I like it:
Assistance available 24/7
Phone support
What I don't like:
Chat bot usage on Live chat

We did get through to a live customer support representative who was helpful, but overall the chat process felt a little slow compared to some other betting sites. If you prefer alternative communication methods, Bet365 can be contacted via an email link from your private account and by a regional telephone number.

Customer Service Bet365
Available Languages: English, Spanish, German, French, Italian, Russian, Polish, Dutch, Swedish, Danish, Portuguese, Japanese, Romanian, Hungarian, Czech, Slovene, Greek
Telephone: 01782 684 654

Bet365 – A Trusted Secure Brand


While first starting off simply under the British Gambling Commission, Bet365 is now licensed and regulated in multiple regions around the world, from Australia to Nigeria and North America, making them a highly trustworthy operator as a whole. It is also linked to major organisations like the International Betting Integrity Association, GamStop, IBAS and BetStop.

That's why I like it:
Holds many iGaming licences
Great reputation for security

Verification checks on your Bet365 account, including uploading pictures or copies of official proof of ID or address, will be required as part of their regular security protocols. This is standard practice amongst many operators, and is designed to protect players and ensure that they are not providing services to underage players. It is recommended to get full account verification out of the way as early as possible to avoid any delays, and it will need to be done before the first withdrawal request.

In alignment with user safety, Bet365 uses Transport Layer Security to encrypt all online data; you can also read their full Privacy Policy for further details. Moreover, Responsible Gambling is well represented, with a dedicated mini-site offering plenty of help and resources to stay in control. With all this said, you can fully trust that Bet365 has its users’ safety in mind in more ways than one.

MGA - Malta Gaming Authority
UKGC - UK Gambling Commission
New Jersey (US)
Australia’s Northern Territory
+ 15

Bet365 Hit the Mark with Existing Offers


There is no loyalty program that we could uncover for this Bet365 review, but Bet365 has a well-populated promotions page for existing customers that competes well with other betting bonuses in the market.

That's why I like it:
Regular rewards
Interesting promotions
Covers many sports
What I don't like:
No dedicated loyalty scheme

Some of the most popular long-term features from Bet365 is their Bore Draw offer on soccer bets, refunding a lost stake on selected markets if a game ends 0-0, and early payouts, a type of promotional material that settles a bet early if certain criteria are met, which can also apply to different sports, like rugby and NFL. Then you’ve got access to accumulator boosts, which are based on a sliding scale and add a percentage win bonus on top of a successful accumulator.

Bet365 boasts a solid site of ongoing betting promotions for horse racing as well. Customers can take features like Best Odds Guaranteed, bets boosts, payouts on disqualified horses, and even an Each Way Extra feature where customers can set their each-way terms.To top it off, the newer Bet365 Goals Giveaway and a chance at playing Fantasy Sports, making the overall offer selection at Bet365 quite wide.

Bet365 - an Engaging, User-Friendly Platform


In the early days of the Bet365 experience the site was always very crowded and cluttered, making for difficult navigation, but it has come a long way. Substantial enhancements grace the icons and graphics scattered across the site, and navigation is effortlessly facilitated by swift icon links, from selecting a market to placing a bet.

That's why I like it:
Easy to use
Simple navigation

The site seamlessly adapts to smaller screens, and there is a convenient search tool that empowers customers to explore special competitions, like FIFA World Cup Qualifiers. The home section of each sport proves to be a hub of versatility too; for instance, a mere click on soccer unveils upcoming, live, and top matches, accompanied by the latest Bet365 odds.

First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Payment Methods
Mobile Accessibility
Android, iOS (Apple)
Customer Support
Live Chat, Email, Phone
Security & Licencing
MGA - Malta Gaming Authority
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
23 Sport Types: Basketball, Cycling, Darts, Football, and many more
Odds Level
90% - 98%
Special Functions
Tax-Free Promotions, Cash Out, Partial Cash Out, Live Streams
Live Betting

From an in-play betting perspective, crisp graphics and prompt updates of in-game statistics contribute to a dynamic atmosphere. Markets refresh promptly, seamlessly adapting to significant in-game moments, such as a goal, without undue delays in updating new prices.

Finally, when you take into account several other useful features, from live-streaming and commentaries, stats, bet boosts, and cash-out options, down to the clear indication of the number of available bet options for a particular fixture or event, it’s evident that the Bet365 takes user experience seriously.

Bet365 Sports Betting

That's why I like it:
Great choice of markets
Wide range of markets
Boosted odds

Bet365 Review - Extensive Betting Markets

Bet365 Sports Betting
Bet365 Sports Mobile
Bet365 Sports Mobile

The betting markets at Bet365 are excellent. Horse racing cards, which cover a huge range of international meetings, have great insights and form integrated into them, along with results and ante-post coverage.

The range of soccer markets is hugely impressive and in our experience, it is common to see more than 80+ bet options available on big fixtures from the likes of the English Premier League and the UEFA Champions League.

Some Main Markets at Bet365 are

  • Soccer
  • Horse racing
  • Formula 1
  • MMA
  • NFL
  • Basketball
  • NHL
  • Darts
  • Golf
  • Tennis
  • Cricket

The Bet365 Bet Builder feature can be found on numerous sports like soccer, tennis, rugby and American Football. This is great as the feature is usually far more limited at most sportsbooks.North American coverage across the NFL, NHL, MLB and NBA is also exceptional with prop markets being a particular highlight. In total, we tallied up more than 30 different sports available including the likes of boxing, MMA, Formula 1, rugby union, Australian Rules and cricket.

Horse Racing
Horse Racing
+ 5

Competitive Bet365 Odds

In the footer area of the Bet365 site, there is a ‘Settings’ menu and an ‘Odds Display’ link. A click on that provides options for Fractional, Decimal, American or an American/Fractional blend. Whatever is selected will be shown throughout the entire sportsbook and does not change depending on the sport selected.

The bookmaker margins we looked at for this Bet365 review put them in line with their major competitors. Though, we struggled to find anything that strongly beat other betting sites across multiple sports we checked on. Premier League football, for example, had an average of a 106% margin on the outright markets.

Concerning odds in this Bet365 sports review, there are many Bet Boost opportunities which can be easily found on their homepage, as well as ‘Best Odds Guaranteed’ for horse racing with specific terms and conditions that apply.

Sport Average odds range
Football Football
92% - 98%
Tennis Tennis
91% - 96%
Basketball Basketball
90% - 95%
Hockey Hockey
90% - 95%

The Bet365 Live Betting and Streaming Experience

Bet365 are well known as being one of the leading bookmakers for online streaming, with more than 600,000 events every year across a huge range of sports. Streams can be loaded on the same page as the fixtures’ live markets, and are free to any account holder with funds, or who has bet within the last 24 hours. The bet and watch format also works on the Bet365 app, but note that geolocation restrictions do apply to the Bet365 live-streaming in general.

The live betting platform at Bet365 is also very strong, and uncomplicated. For a live soccer match, for example, there is a visual representation of the game, with arrows indicating the direction of the latest attack for example. Updates of in-game stats like ‘Shot on target’, ‘Dangerous Attack’, or ‘Corner Kick’ are shown in the graphic. The stats are comprehensive and are completed with live text updates and links to live audio commentary, which isn’t available on all live sports.

The Winning Limits at Bet365

Winnings at Bet365 are limited within a given 24-hour period. The maximums vary quite a bit across different sports. Different events within the same sport may also be subject to different maximum winnings.

An example from the Bet365 UK site is a £2,000,000 maximum on English Premier League matches while there is a £5,000,000 limit on the USA MLS matches. Some markets like Transfer Specials or Manager Markets are capped at £250,000 regardless of competition. Meanwhile, in tennis markets, the different tiers of tournaments have various levels of maximum winnings, and all UFC events and associated markets from them have maximum winnings at £100,000.

As seen, this is an extremely varied area of the sportsbook and differs from region to region. Ultimately, it is best to look in the Help section at Bet365 for the ‘Maximum Winnings’ link to get the full, extensive breakdown for your preferred sport and market.

Bet365 Review Summary and Conclusion

There are many positives to draw from this Bet365 sports review. The two biggest highlights that we can point readers to are the variety of markets, and the offers for existing players. The sports variety means that they can cater to most punters, while the range of offers covers a lot of day-to-day betting markets. Conveniently, it’s all presented on a user-friendly platform that is a platform crammed full of features, like live-streaming and fantasy sports.

Given their status, we would have expected to see slightly better than average bookmaker margins and odds performances. But even there, Bet365 comfortably falls into the competitive pack, so it can’t be knocked. All in all, Bet365 has set the bar pretty high and is rated as one of the best online bookmakers.

Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Bet365 Review Conclusion

To round off this Bet365 review we will first lean towards a couple of small areas for improvement. The customer support initially relies heavily on a chatbot, and a lack of loyalty rewards can be cited as a bit of an oversight. But those things do pale when stacked up against the positives, such as their competitive odds, high-quality user-friendly platform, variety of betting features, and transparent and secure deposit options.

You can tell that Bet365 is a well-established online bookmaker and that brings a lot of peace of mind for trust and security. Along with the sheer number of market opportunities in their extensive sportsbook, it’s hard to lower our Bet365 rating, but you should of course check out for yourself.

Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Bet365 Reviews FAQ

❓Is Bet365 regulated?

Bet365 is licensed and regulated and provides a legal betting platform in many regions across the world, from the UK to Australia.

⭐ Are Bet365 live streams free?

You bet and watch along with more than 600,000 live streams every year at Bet365. You need to have a funded account or have placed a bet in the previous 24 hours to access a stream.

👍 Who owns Bet365?

Bet365 is owned and operated by Hillside (UK Sports) and they are licensed and regulated by the British Gambling Commission among other bodies.

💵 What payment options are available at Bet365?

Bet365 features a great range of payment options ranging from bank cards and transfers to e-wallets depending on region.

😀 Is Bet365 customer support available 24/7?

Yes, they have a live chat feature that is available to access 24/7, which is a blend of help page and live support.

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Written by Jim Knight